Nomination

Ridwan PANCHBHAYA is named Sales Manager of MELJAC

 The management of MELJAC, the French leader of high-end designer switches, has named Ridwan PANCHBHAYA as its France-Export Sales Manager. This position was created in order to structure the commercial activity, whose development requires new organisation.

In close collaboration with Director General Jean-Michel LAGARDE, Ridwan PANCHBHAYA’s mission is to support the development of the company and its ambitions for growth.

“With this appointment, MELJAC intends to continue and consolidate its strategy of global extension. I am delighted with this new collaboration, which is aimed at reinforcing and developing the reputation of the brand and to position it in new markets, like Asia and the Middle East. The experience and values of Ridwan PANCHBHAYA are real assets for the expansion of our activity.”

Jean-Michel LAGARDE, Director General of MELJAC

“My role together with the sales team is to confirm our presence on existing markets by optimising the performance of the current distribution and to identify new growth drivers both in new markets and parallel sectors of activity. In the short term, my goal is also to establish MELJAC in the US and to ride the wave of the fast-growing home-automation market. Among other things, this entails an evolution of our current commercial policy and the communication of the brand’s exceptional know-how to the players of the market (hotels, interior designers, architects, etc.). ”

Ridwan PANCHBHAYA, Sales Manager of MELJAC