The showroom in Lyon gets a facelift

“Customers can now touch and manipulate the switches in a real-world setting, fixed to the wall. It was also important to arrange and reorganise the products by collection to make it easy to see at a glance the different options available. I managed this project, which was particularly close to my heart, from start to finish with the help of my partner, showroom representative Christophe BURTE, and we’re delighted with the final results, which seem to already be going down well with our customers!”

Baptiste SEGUIN, MELJAC area manager

Transformation

Paintings, wallpaper, furniture, lighting… the façade and interior of 5, Rue Charles Dullin (located in Lyon’s 2nd arrondissement) have been completely renovated in line with current interior decorating trends and to highlight and emphasise the brand’s new visual identity, particularly its grey and gold logo.

The team used a number of locally based services to carry out the work:

• FLORIAN REYMOND / Joinery and painting
• FARROW & BALL / Paint and wallpaper
• XAL – WEVER & DUCRÉ / Lighting
• NOV’ELEC / Electrical work
• AGP PUBLICITÉ / Signs

See the video Before/After (40 sec.)

Strategic positioning

Opened in 2006, the Lyon store is MELJAC’s second showroom and accounts for 31% of the company’s turnover in France. Located at the heart of France’s second largest urban conglomeration, the showroom benefits from a strategically advantageous geographical position midway between the coast and the mountains, and counts prestigious names such as Chanel’s Monaco boutique and 5-star hotels Les Roches Blanches Cassis and Le Cheval Blanc Saint-Tropez amongst its customers.

Responsible for six French regions (Grand-Est, Bourgogne-Franche Comté, Auvergne-Rhône Alpes, PACA, Occitanie and Corsica), the Lyon team’s mission is to support its network of official distributors and strengthen ties with all the various building trades.

MELJAC Lyon, 5, rue Charles Dullin, 69002 Lyon – 04 78 38 37 72